Nurture Agent

Overview

The Nurture Agent keeps cold leads warm with timely, relevant outreach tailored to where they are in the buying or selling journey. It maintains long-term contact without your team manually tracking every nurture touchpoint.

Estimated human hours saved

3–5 hours per week

Key outcomes

  • More leads reactivated over time
  • Longer-term pipeline growth
  • Less manual nurture tracking

Tools connected

  • CRM
  • Email
  • SMS
  • Drip campaigns
  • Calendar
  • Listing alerts

What our Nurture Agents can do

  • Segment-based nurture tracks

    Runs different outreach paths for buyers, sellers, investors, and past clients.

  • Listing match alerts for active buyers

    Sends relevant new listings when inventory matches a lead's saved criteria.

  • Market update touchpoints

    Shares neighborhood trends and price movement to stay top of mind over months.

  • Long-cycle check-in scheduling

    Triggers personal outreach at 30, 60, and 90-day intervals for quiet leads.

  • Life event and milestone triggers

    Sends timely messages around home anniversaries, birthdays, and major life changes.

  • CRM nurture stage tracking

    Updates lead temperature and logs every touch so agents know when to take over.